And at Bryden Wood, we are all equals.
Sitting with the client and asking questions forms the basis of every project that follows a Design to Value approach.Rather than proposing a building to a client who in turn decides if they (a) like the idea and (b) can afford it, Design to Value first asks What is it that you need?
What are you trying to achieve?That of course could end up being a building.In this framework, the brief becomes a much more malleable concept.
It’s a starting point.It’s a way in which a client can express their perceived need.
Given that the brief charts the course for the remainder of the project it is critical that it is a well-articulated leading document.
An architect’s inability to spend time developing the brief – and in many cases being cast as simply ‘another consultant’ rather than an enabler and driver of a process – means that the most critical part of a project might simply follow the flow of least resistance.In addition, we’ve devised a similar, digital framework for Network Rail.
This variety of uses demonstrates the broad capabilities of these digital design tools, which are beneficial not only for buildings, but also for linear infrastructure on a greater, geospatial, country-wide level.. Our experience here tells us that rather than designing things from scratch in the future, more and more work will be done using algorithmic design.For example, PRiSM allows us to generate a design very quickly.
We can then use a range of simulation tools to optimise and refine the design, in order to deliver the best possible solution for a specific site.We are able to consider a variety of architectural and environmental factors: energy balance, people movements, overshadowing, architectural aesthetics, and placemaking.